Journalist.Copywriter.Editor.
Hi, I’m Ashley Paige — a writer, editor, and content strategist with more than a decade of experience turning ideas into stories people want to read. I bring a journalistic eye to every project, whether it’s a quick headline, a long-form article, or copy that shapes a brand’s voice.
Journalism clips
Bylines
Copywriting portfolio
Bobbi brown cosmetics
What I did: Concepted and crafted on-site content — from product descriptions and homepage features to landing pages that convert. Developed polished, on-brand email campaigns. Wrote and edited evergreen content for Instagram, TikTok, and Pinterest, keeping the brand’s voice fresh and engaging across platforms.
olivia garden
What I did: Produced standout homepage ads spotlighting hero products, ensuring a sleek, on-brand digital presence. Concepted and wrote social media campaigns for Instagram and Facebook, sparking audience interaction and boosting brand awareness.
clairol
What I did: Developed eye-catching homepage ads to showcase hero products, aligning with Clairol’s bold, consumer-friendly style. Planned and crafted social content for Instagram and Facebook, fostering engagement and strengthening brand recognition.
docjuris
What I did: Created high-converting sales assets — including marketing emails, social media copy, demand pages, case studies, press releases, and white papers — that moved prospects through the funnel. Wrote clear, user-friendly UI copy for the redesigned website and ran the company blog from strategy to publishing. Managed and refined content from our marketing agency to ensure every piece was sharp, on-brand, and impactful.
Creative writing
When I’m not writing feature stories for major news outlets or creating copy for brands, I’m crafting horror meant to haunt. My work thrives on eerie landscapes, creeping dread, and slow-burn tension that crawls under your skin. I’m drawn to abandoned towns, fractured relationships, and the shadows we can’t quite explain.
You can find my original, spine-prickling horror on my Substack, where the dread slips into bed with you at night.
My book
I’m the author of The Thrifty Witch’s Book of Simple Spells, a globally distributed guide to accessible, everyday magick. Traditionally published by The Quarto Group, this book is sold in major retailers worldwide — including Barnes & Noble and Walmart — and has earned a devoted readership with its practical, approachable take on witchcraft.
Inside, you’ll find easy-to-follow spells, rituals, and witchy tips that don’t require rare ingredients or elaborate setups — just intention, creativity, and a touch of curiosity. Whether you’re a seasoned practitioner or completely new to the craft, my goal was to create a book that makes spellwork feel both meaningful and attainable.
With a 4.2-star rating on Goodreads and a global audience, The Thrifty Witch’s Book of Simple Spells sprinkles modern magick into the lives of readers everywhere.
About me
Hi, I’m Ashley Paige — a writer, editor, and content strategist with more than a decade of experience turning ideas into stories people want to read. I bring a journalistic eye to every project, whether it’s a quick headline, a long-form article, or copy that shapes a brand’s voice.
I began at POPSUGAR (now PS), mastering how to capture attention and keep it. From there, I built a freelance portfolio of 3,000+ articles for People Magazine, Teen Vogue, Reader’s Digest, and Martha Stewart Living. I’ve covered everything from celebrity news to complex science, always making it clear, engaging, and scroll-stopping.
In brand work, I’ve created UI copy for tech startups like DocJuris and owned the DocJuris.com blog. I’ve also led digital campaigns for beauty brands including Bobbi Brown Cosmetics, Olivia Garden, and Clairol, and managed social channels reaching hundreds of thousands of followers. I’m also a traditionally published author, with a nonfiction book available in major retailers around the world.
I’m a creative problem-solver who can step into any industry, learn the language, and tell its story in a way that resonates. From B2B SaaS to beauty to science news, I know how to find the heart of a message and make it memorable.
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